Awesome Customer Experience (ACE)
Personal and business success is directly proportional to the level of service you deliver.
LATEST ARTICLES
Why Good Service Isn’t Enough
Providing customers with an awesome Experience requires creating an experience which doesn't merely meet expectations, but exceeds expectations. Since receiving "good service" is what the majority of customers expect, we must raise the bar and deliver experiences that...
Everyone on Board
When it comes to delivering a great customer experience, all staff must be on board otherwise the business or organization can suffer. An incorrect assumption the company's leader may make is that all employees are reflecting the leader's positive attitude toward...
The Ingredient of Distinction
There is one secret ingredient that, when added to a business transaction, will position you above the rest. You probably guessed it, that ingredient is ... exceptional service. It's no surprise that given two fairly equal products or services, the one paired with...
Not in a Hurry, but…
I walked into this 7-11 to purchase a mocha iced coffee. The self-serve dispenser was near-empty and I could only fill the cup one quarter of capacity. I mentioned the state of the dispenser to the cashier (owner/manager?) and that I couldn't fill the cup. Customers...
A Little Chocolate Goes a Long Way
Aroma Espresso Bar is one of my favourite coffee shop chains. At this location on Bloor Street West in the Annex, Aroma does at least two things to make their customers feel special: First, when the baristas take your order at the counter, they ask for your name and...
Awesome Customer Experience (ACE)
Using the ACE website, Gilles teaches the art of delivering outstanding customer experiences.
“We will receive not what we idly wish for, but what we justly earn. Our rewards will always be in exact proportion to our service”




