Awesome Customer Experience (ACE)
Personal and business success is directly proportional to the level of service you deliver.
LATEST ARTICLES
Making Things Right – Experience Recovery
No one is perfect and service failures are likely to occur. When they do, the better the staff is trained and prepared to handle the service recovery, the better. Here's a story which exemplifies good, efficient recovery from a service failure. I had ordered two items...
Mirror Repeater
A couple of weeks ago I met out-of-province friends at a downtown restaurant. My friend's wife was first to order and asked for one of the specialty burgers but without chipotle. This particular burger normally came with chipotle. The waitress said this wouldn't be a...
Say It Like You Mean It
I used to host my websites and my clients' websites on 1and1 (now called Ionos), a large web hosting company. Over the years the outsourced support deteriorated to a point where I moved all websites, to another provider. 1and1's bad customer service reputation is well...
A Lesson From Bermuda
Years ago, I worked in Bermuda for the Bank of Bermuda's IT department. I'll never forget a lesson I learned as a result of an internal campaign the Bank adopted for all its departments. The campaign was called "Do it Right the First Time / Zero Defects". This brand...
“Easier for Me” … and Gone!
Here's one experience I've never forgotten and is worth recounting. It's difficult to believe the lack of service that can be found in an industry where service should unequivocally reign: the restaurant business. A few years ago, friends and I went to Phil's Original...
No Risky Business
Another practice for creating awesome customer experiences is providing customers risk-free transactions. Some companies do this very well. Here are some examples: Home Depot: Home Depot takes much of the risk away from their customers by providing an exceptional...
Awesome Customer Experience (ACE)
Using the ACE website, Gilles teaches the art of delivering outstanding customer experiences.
“We will receive not what we idly wish for, but what we justly earn. Our rewards will always be in exact proportion to our service”





